Flow & networkSample

Sankey diagram

Flows between stages drawn as bands whose width is proportional to volume.

Where visitors come from, where they land, and how many sign up.

Sample data

Use it when

  • Following volume from sources, through stages, to outcomes
  • Budget, energy or user journeys

Avoid it when

  • Flows loop back on themselves
  • Dozens of nodes per stage

Display modes

Default
Where visitors come from, where they land, and how many sign up.
Impact
Click a node to isolate everything flowing into and out of it.

Seen in the wild

More in Flow & network