PurposeWhat decision does it serve?

Informational dashboard

A clear, trustworthy picture for people who are informed by it rather than asked to decide inside the organisation.

Example dashboard
Air quality: weekly bulletin
Public dashboard · Open data
Published every MondayShare
Areas above the guideline
3 of 12
down from 5 last week
Regional average PM2.5
9.8 µg/m³
−1.2 vs last week
Stations reporting
47 of 48
one station in maintenance
Weekly average PM2.5 (µg/m³)
Regional averageGuideline
About this data

Weekly averages from 48 monitoring stations across 12 areas.

Each value comes with a 95% confidence range.

Published under an open licence every Monday at 10:00.

Download CSV

The data model behind it

Published air quality indicators

A published aggregate with confidence intervals and a publication date on every row. Nothing below the area level is exposed: the grain is chosen for privacy and clarity, not for investigation.

Tables read
4 of 4
Joins
3
Fact type
Published aggregate with confidence intervals
Grain
One row per week, area and indicator
Refresh
Weekly publication
Widgets

Highlighted: every table this view reads. Pick a widget to isolate its query.

Where it sits in the taxonomy

Its audience owns no decision the dashboard was built to support: citizens, customers, partners or the press. As soon as a team inside the organisation acts on it, classify it by that team’s horizon instead.

  1. Does its audience own a decision the dashboard was built to support?No, they are informed: public, customers, partners
  2. Informational dashboard

At a glance

Audience
The public, customers, stakeholders
Decision horizon
None owned; current situation plus history
Refresh
On a published schedule
Interaction
Light: pick an area, read, download
Typical content
Headline figures, maps, plain-language notes, open data

Not to be confused with

Strategic dashboard
Strategic informs leaders who will change course. Informational informs people who are not part of that decision.
Analytical dashboard
Analytical invites digging into detail. Informational publishes a considered, explained view and the data behind it.

How to recognise it

  • Written for non-experts, with explanations next to the numbers
  • Publication dates and methodology are easy to find
  • The data can be downloaded

Use it for

  • Public health, environment and transparency portals
  • Customer-facing status pages

Avoid it for

  • Internal performance management

Often combined with