RelationshipSample

Scatter plot

Plots two numeric measures against each other to reveal correlation, clusters and outliers.

The plain read: does spend rise with usage?

Sample data

Use it when

  • Looking for a relationship between two measures
  • Spotting clusters or outliers

Avoid it when

  • One of the measures is categorical
  • Tens of thousands of points: use a hexbin plot

Display modes

Default
The plain read: does spend rise with usage?
Distribution
Adds marginal histograms so the spread of each measure is visible, not just their relationship.
Comparative
Colours points by segment to show whether the relationship differs between groups.
Annotated
Calls out the accounts that break the pattern: the ones worth investigating.

Seen in the wild

More in Relationship